Real world evidence research breakfast seminar
We were delighted to attend and present a paper at the Tech Observer event in Singapore earlier this month
APAC Director Pei Li Teh, and Research Manager, Colin Tan, attended the event. Pei Li presented the paper ‘Inhale, exhale: How using real world data helped asthma patients breathe easier across Asia’. In her paper she demonstrated how published real world data research provided pharma companies with an in-depth understanding of asthma patients’ across Asia. The data provided the healthcare community with a tool to supply tailored communications supporting different patient types, instead of a ‘one size fits all’ approach.
The remote exchange of data between patients and their clinician
Technology is helping patients become more engaged in managing their own health and manufacturers are keen to leverage these new opportunities in order to improve delivery of care. Smart and ‘telehealth’ devices facilitate the remote exchange of data between a patient at home and their clinician to assist in diagnosis. Telehealth services are being used by more and more patients with chronic diseases such as asthma, COPD, diabetes and cardiovascular disease. In 2014 13% of patients in the UK reported that they used smart phones and apps to monitor their health. Earlier this year that figure had increased to 36%.
Time for a new language for asthma?
Despite the global advances made in the treatment for asthma, many studies have shown that asthma remains uncontrolled for a large proportion of patients, when assessed according to international guidelines. A comprehensive market research study has recently been conducted among patients across Asia, in order to try to understand patient perceptions of asthma control and confirms that 50% of patients are uncontrolled. Because patients lack an understanding of what control means, many patients considerably overestimate the extent to which they are successfully managing their condition.
EphMRA Tokyo Local Chapter Meeting
15 October 2015
We are delighted to be attending and presenting at the 2nd EphMRA Tokyo Local Chapter Meeting in October. Directors Marc Yates and PeiLi Teh will be presenting the paper "Breathing easier with an actionable patient segmentation ".
How insights about living with asthma were used to segment patients and raise awareness across Asia
Our client wanted to explore attitudes to living with asthma across Asia amongst both patients and physicians. They also wanted to segment patients in order to understand the differences in attitudes and determine what support was needed across the region.
As well as answering the client’s objectives, this study needed to be fit for scientific publication and for use at international asthma congresses.