China: How to strategise and win in the world's fastest changing healthcare market

In this paper, our experts Marc Yates, Pei Li Teh and Brett Gardiner discuss the China healthcare reforms which affect pharma and propose how to build the market understanding required to launch a brand effectively in this exciting region.

With a population of 1.4 billion people China has always been an attractive prize to the pharmaceutical industry. However, China has historically been a tough market to crack and few multinational companies have seen a good return on their investment. But in 2019, the 70th anniversary of the communist party’s victory, the outlook has changed completely and now pharma is rushing to leverage the many opportunities that China offers.

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How we helped our client to understand the opportunities across Asia and other emerging markets using interactive outputs

Our client needed to understand why the use of statins in type 2 diabetes patients in South Korea, China, Thailand and other developing countries is low / sub-optimal. Research was required to understand the diabetic patient journey in order to assess the opportunities to expand HCP knowledge on the importance of lipid lowering for type 2 diabetes patients. The client also wanted to explore the drivers and barriers which would influence uptake.
 
 
 

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Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies

Novel cancer therapies are offering patients new treatments and better outcomes worldwide. And recent changes in healthcare policies across APAC, such as China’s fast tracking approval of therapies for severe and rare diseases, have reignited interest in the APAC region as a strong market for oncology. 

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Lunar New Year 2018

Friday 16th February 2018

The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year. Celebrated in countries across Asia, the Lunar New Year, also known as the Spring Festival, is the longest and most important event in the calendar for many Asian cultures. In China, they celebrate the Chinese New Year, while in South Korea, they celebrate ‘Seollal’ and in Vietnam, they call the traditional holiday ‘Tet’. Despite the difference in names, all of these cultures and more celebrate the beginning of the lunisolar calendar with traditional foods, festivals and fireworks. 2018 celebrates the Year of the Dog, an animal which symbolises luck and promises to deliver a year of innovation and positive change.

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Innovation, sustainability and prosperity: Japan’s healthcare vision for the future

By Callum McCulloch and Marc Yates

In 2015, the Japanese government appointed an advisory panel of young experts to lay out its vision of healthcare in the country for 2035. This vision is a healthcare system that delivers unrivalled health outcomes, provides secure and responsive care for all in society, is sustainable, and contributes to prosperity in the nation and around the world. 
Yet, how achievable is this ideal, and how does the government plan to realize its vision? What is clear is that it will require a paradigm shift – a move from quantity to quality of care and from inputs to value, on care rather than cure, on autonomy over regulation, on national integration rather than fragmentation. 

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