MRX time machine: How to use time series forecasting to improve your demand assessment
In the second part of our Innovation in #MRX series we demonstrate how to use time series forecasting to better inform product uptake and competitive scenarios up to 10 years into the future.
Understanding likely demand for a new product or service is essential to help develop the right brand strategy. Techniques such as conjoint and fixed product profile assessments are great for evaluating the market landscape and opportunity, but are they enough? Can we predict the future with greater accuracy? Time series forecasting is one of the latest market research innovations we have been championing at Research Partnership and we would like to share the benefits of this technique with you.
Data Analytics & Insight Conference 2019
Last month Analytics Director Misti Paul attended the Data Analytics & Insight Conference in London.
The analytics industry is experiencing unparalleled growth, fueled by big data, artificial intelligence, machine learning and social media analysis. According to statistics provided by the Market Research Society, the analytics industry has experienced 350% growth since 2012. Key drivers of this growth have been disruptive innovation, exponential growth of data, data warehousing, architecture and analytics. However, the shortage of skilled analysts and data scientists remains a barrier in this industry. Many organisations are still learning and grappling with ways to integrate analytics in their business.
Research Partnership welcomes Misti Paul as Analytics Director
Research Partnership is pleased to welcome Misti Paul, who recently joined the company as Analytics Director.
Misti has over 16 years’ experience in statistical modeling and market research. Before joining Research Partnership, Misti headed up her own advanced statistical consultancy firm Advanced Analytics, providing statistical modeling and consulting services to global pharmaceutical, biotech and medical device companies. She specialised in the areas of merger and acquisition modelling, segmentation, new product development, conjoint methodologies and other analytical techniques.