How we used WhatsApp and projective exercises to capture deep emotional insights into people living with HIV in South Africa
Our client wanted to identify and profile different segments of people living with HIV in order to understand key barriers and leverage points and ensure future engagement with their pharmaceutical portfolio. To achieve this, we needed to conduct an in-depth exploration of attitudes and behaviours of people living with HIV. However, stigma surrounding HIV in South Africa meant that respondents may have been unwilling to participate in a traditional interview. Even if they did, it was felt unlikely they would be open to direct questioning. We needed a different approach if we wanted to build a complete picture of life with HIV for our client.
Infographic - Emerging markets: Our experience and expertise
Find out about our team of emerging market experts with this infographic outlining our experience and expertise across a vast number of regions, with links to a number of free resources.
How buyer insights supported the development of an effective market strategy
Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to understand how new medicines are added to the guidelines and how they are evaluated and funded. They also needed to gain an understanding of stakeholders’ reactions to their product, the drivers and barriers to use and expectations regarding pricing.
Healthcare Market Research in the Gulf: 3 lessons I’ve learned
A few key considerations for conducting healthcare market research in the Gulf
Something I recently discovered whilst working on an emerging markets project is that conducting healthcare market research in the Gulf is very different to conducting research in western countries. Whilst the Gulf region is not one single, homogenous market, there are three general truths I learned which I’d like to share
Private market opportunity for a vaccine for travelers to Sub Saharan Africa
Our client needed exploratory research to determine the global private market opportunity for a new vaccine for travelers to Sub Saharan Africa. It was crucial to determine which markets had the highest potential to purchase the vaccine in the private market, based on volume of travelers to appropriate regions and the nature of travel, who the key stakeholders were in each market, in terms of involvement with travel vaccine recommendation, prescribing and purchasing and the receptivity to the vaccine in question