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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Infographic - Emerging markets: Our experience and expertise

Infographic - Emerging markets: Our experience and expertise

Research Partnership has a dedicated team of healthcare research experts specialising in emerging markets with an established team of senior consultants, collaborating with you to deliver actionable and impactful insights that makes a difference to your business. Find out about our team of emerging market experts with this infographic outlining our experience and expertise across a vast number of regions.

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How we used WhatsApp and projective exercises to capture deep emotional insights into people living with HIV in South Africa

How we used WhatsApp and projective exercises to capture deep emotional insights into people living with HIV in South Africa

Our client wanted to identify and profile different segments of people living with HIV in order to understand key barriers and leverage points and ensure future engagement with their pharmaceutical portfolio. To achieve this, we needed to conduct an in-depth exploration of attitudes and behaviours of people living with HIV. However, stigma surrounding HIV in South Africa meant that respondents may have been unwilling to participate in a traditional interview. Even if they did, it was felt unlikely they would be open to direct questioning. We needed a different approach if we wanted to build a complete picture of life with HIV for our client.

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Infographic - Emerging markets: Our experience and expertise

Infographic - Emerging markets: Our experience and expertise

Find out about our team of emerging market experts with this infographic outlining our experience and expertise across a vast number of regions, with links to a number of free resources.

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How buyer insights supported the development of an effective market strategy

Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to understand how new medicines are added to the guidelines and how they are evaluated and funded. They also needed to gain an understanding of stakeholders’ reactions to their product, the drivers and barriers to use and expectations regarding pricing.

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  • Posted by Sarah Rowland
  • March 20, 2017
  • Blogs

Healthcare Market Research in the Gulf: 3 lessons I’ve learned

Healthcare Market Research in the Gulf: 3 lessons I’ve learned

A few key considerations for conducting healthcare market research in the Gulf

Something I recently discovered whilst working on an emerging markets project is that conducting healthcare market research in the Gulf is very different to conducting research in western countries. Whilst the Gulf region is not one single, homogenous market, there are three general truths I learned which I’d like to share

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