Beauty Boom: What’s driving the aesthetics growth in emerging markets?
Helen Ansell explores why aesthetics is one of the most lucrative areas for the pharmaceutical and healthcare industries in emerging markets.
Aesthetics have always been a lucrative area for the pharmaceutical and healthcare industries, particularly in developed markets. There are several factors contributing to growth in the aesthetics market. Women today have more spending power than ever before. In the US alone the aesthetics market is expected to reach USD $4.4 billion by 2021. However, what has really grabbed my attention as a researcher specialising in emerging markets and cosmetics, is the huge growth in demand in developing markets over the past few years, strongly reinforcing the opportunities for healthcare companies across the globe.