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How we used online bulletin boards and an advisory board to help our client understand the dynamics of the payer environment

How we used online bulletin boards and an advisory board to help our client understand the dynamics of the payer environment

Our client had a product for the treatment and prophylaxis of bleeding in patients with Haemophilia A. Although the market had been stable, it was expected to change somewhat significantly as new products were due to be launched.

These new products would focus on the prophylaxis market and were expected to have better clinical and economic outcomes. There were opportunities and challenges for our client as the market was already competitive with many products already available. They needed to leverage the key value messages for their product to capitalise on the opportunities. As such, they needed to understand the dynamics of the payer environment and required competitor analysis to develop their communication strategy.

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