Infographic: The Power of a Good Story

Stories are powerful - they allow us to absorb and retain information a lot more readily. Stories are memorable - our brains are wired to respond to them.

Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long Powerpoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story.

Our storytelling infographic highlights the benefits of storytelling and the role that it can play in enhancing healthcare market research insights.