User experience (UX) typically looks at how people engage with digital assets such as a branded website or support App. A poor experience can leave the user with a negative reaction towards your brand.
UX research enables companies to understand user behaviours, needs and motivations for engaging with digital assets through observation techniques and task analysis. The insights allow you to improve the user experience.
In this best practice guide, Director Liza Pliss covers:
- Considerations in the current climate
- UX explained
- The three phases of UX MRX
- Our approach to UX MRX
- Our top 10 tips for conducting UX MRX