Since the pandemic, the accelerated use of digital technology has had an impact on almost every facet of our lives, and especially health. Patient behaviour and the patient journey have changed in every disease area and across every market.
The way that people engage with, and access healthcare is suddenly more complex than it was, and the road ahead is unclear. This evolution calls for a review of the patient journey employing a fresh approach to patient journey understanding.
Watch part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years and share the new methodologies and approaches required to deliver fresh insights in a rapidly changing environment.
In this webcast, Directors Melinda Shorr and Nicky Barclay-Prout explain why a one-size-fits-all approach is no longer workable and introduce a new, customizable framework that tailors research design to the individual situation, market environment and business objective.
What you will learn: