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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Liza Pliss and Lydia Gau
  • June 28, 2019
  • Webinars

Usability and UX: You’ve been asked to test… what next?

Usability and UX: You’ve been asked to test… what next?

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
 

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  • Posted by Misti Paul & Will Tolley
  • June 25, 2019
  • Webinars

MRX time machine: How to use time series forecasting to improve your demand assessment

MRX time machine: How to use time series forecasting to improve your demand assessment

In the second part of our Innovation in #MRX series we demonstrate how to use time series forecasting to better inform product uptake and competitive scenarios up to 10 years into the future.

Understanding likely demand for a new product or service is essential to help develop the right brand strategy. Techniques such as conjoint and fixed product profile assessments are great for evaluating the market landscape and opportunity, but are they enough? Can we predict the future with greater accuracy? Time series forecasting is one of the latest market research innovations we have been championing at Research Partnership and we would like to share the benefits of this technique with you. 

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  • Posted by Marc Yates
  • April 17, 2019
  • Webinars

China in the Fast Lane: How to play and win in the world's hottest emerging market

China in the Fast Lane: How to play and win in the world's hottest emerging market

Watch this webcast where Marc Yates and Helen Ansell explore China's evolving healthcare environment. The webcast highlights the key changes affecting pharma and demonstrates how to build the market understanding required to launch a brand effectiviely in this exciting region. 

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  • Posted by Helen Parfitt, Mariel Metcalfe and Mark Hollis
  • March 22, 2019
  • Webinars

Navigating new frontiers: Ways to find space in the future RA market

Navigating new frontiers: Ways to find space in the future RA market

In partnership with pharmaphorum

Rheumatoid arthritis (RA) has been a major growth driver for the pharmaceutical industry over the last 15 years, led by AbbVie’s blockbuster anti-TNF inhibitor treatment Humira (adalimumab).

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  • Posted by Richard Head
  • January 31, 2019
  • Webinars

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

In 2019 we will be hosting a series of webinars covering market research innovations which have value in healthcare. In the first part of this series we demonstrate how we've been using facial analysis to delve further into respondents' reactions to healthcare communications.

Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.

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