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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Marc Yates & An-hwa Lee
  • October 22, 2020
  • Webinars

China: How pharma can maximize success in this rapidly changing emerging market

China: How pharma can maximize success in this rapidly changing emerging market

Thursday 19th November 2020 15:00GMT / 16:00 CET / 10:00 EDT

Register now for our next live webinar in which our emerging market experts will provide an overview of the healthcare environment in China, key opportunties for pharma and discuss case studies which showcase how to implement an effective marketing strategy in this rapidly changing market. 

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  • Posted by Brett Gardiner
  • September 30, 2020
  • Webinars

Keeping up with the Coronavirus: Monitoring the impact of COVID-19 on the market access landscape

Keeping up with the Coronavirus: Monitoring the impact of COVID-19 on the market access landscape

Our market access team share insights from our COVID-19 impact study and advise how biopharmaceutical companies can keep up with pricing and market access activity.

COVID-19 is causing major disruption to healthcare systems all over the world and in these difficult times it’s hard to keep up with all of the latest developments. With the landscape changing almost every day, how can we tell what impact coronavirus is really having?
 

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  • Posted by Pei Li Teh & An-hwa Lee
  • September 8, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

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  • Posted by Pei Li Teh & An-hwa Lee
  • August 4, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

Watch this webcast in which digital research experts Pei Li Teh and An-hwa Lee outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WeChat and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They also explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

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  • Posted by Liza Pliss, Will Simpson and Emilie Braund
  • June 26, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

read more »