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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Marc Yates
  • April 17, 2019
  • Webinars

China in the Fast Lane: How to play and win in the world's hottest emerging market

China in the Fast Lane: How to play and win in the world's hottest emerging market

Watch this webcast where Marc Yates and Helen Ansell explored China's evolving healthcare envrinoment. The webcast highlights the key changes affecting pharma and demonstrates how to build the market understanding required to laucnch a brand effectiviely in this exciting region. 

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  • Posted by Helen Parfitt, Mariel Metcalfe and Mark Hollis
  • March 22, 2019
  • Webinars

Navigating new frontiers: Ways to find space in the future RA market

Navigating new frontiers: Ways to find space in the future RA market

In partnership with pharmaphorum

Rheumatoid arthritis (RA) has been a major growth driver for the pharmaceutical industry over the last 15 years, led by AbbVie’s blockbuster anti-TNF inhibitor treatment Humira (adalimumab).

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  • Posted by Richard Head
  • January 31, 2019
  • Webinars

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

In 2019 we will be hosting a series of webinars covering market research innovations which have value in healthcare. In the first part of this series we demonstrate how we've been using facial analysis to delve further into respondents' reactions to healthcare communications.

Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.

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  • Posted by Pei Li Teh
  • December 12, 2018
  • Webinars

Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies

Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies

Novel cancer therapies are offering patients new treatments and better outcomes worldwide. And recent changes in healthcare policies across APAC, such as China’s fast tracking approval of therapies for severe and rare diseases, have reignited interest in the APAC region as a strong market for oncology. 

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  • Posted by Liza Pliss, Lydia Gau and Paula Coyle
  • October 3, 2018
  • Webinars

Optimise your digital assets with UX research

Optimise your digital assets with UX research

The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in a way that brings real value to the consumer and results in a positive brand experience.

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