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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Paula Coyle and Ellie Forde
  • March 31, 2020
  • Webinars

Agile is a mind-set not a methodology

Agile is a mind-set not a methodology

We’ve all heard about how important it is to be agile. And the focus in pharmaceutical market research has been mainly on speed, and the methodologies and techniques that get us faster results. But we believe there’s more to being agile than just toolkits and technology.

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  • Posted by Pei Li Teh & Wan Ling Neo
  • March 11, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Thursday 16th April 2020 16:00SGT/16:00CST/17:00JST

Join us for our next live webinar from Singapore in which quantitative experts Pei Li Teh and Wan Ling Neo will outline some of the key limitations of traditional conjoint research and how to overcome them.

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  • Posted by Rachel Howard & Parisa Valadan
  • February 27, 2020
  • Webinars

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?

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  • Posted by Mariana Servin & Misti Paul
  • January 13, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Join us for the fourth instalment of our Innovation in #MRX webinar series in which quantitative experts Mariana Servin and Misti Paul will outline some of the key limitations of traditional conjoint research and how to overcome them.

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  • Posted by Pei Li Teh & Callum McCulloch
  • December 3, 2019
  • Webinars

Webcast: Portfolio analysis - Go/No-go decisions

Webcast: Portfolio analysis - Go/No-go decisions

When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset. Watch this webcast in which Research Partnership's Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.

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