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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Rachel Howard & Parisa Valadan
  • January 22, 2020
  • Webinars

WeChat in China: How pharma and market researches can utilise this emerging digital platform

WeChat in China: How pharma and market researches can utilise this emerging digital platform

Thursday 27th February 2020 10:00EST/15:00GMT/16:00CET

WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?

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  • Posted by Mariana Servin & Misti Paul
  • January 13, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Thursday 30th January 2020 10:00 EST / 15:00 GMT/16:00 CET

Join us for the fourth instalment of our Innovation in #MRX webinar series in which quantitative experts Mariana Servin and Misti Paul will outline some of the key limitations of traditional conjoint research and how to overcome them.

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  • Posted by Pei Li Teh & Callum McCulloch
  • December 3, 2019
  • Webinars

Webcast: Portfolio analysis - Go/No-go decisions

Webcast: Portfolio analysis - Go/No-go decisions

When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset. Watch this webcast in which Research Partnership's Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.

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  • Posted by Wan Ling Neo & Ethel Gay
  • November 7, 2019
  • Webinars

Webcast: Portfolio analysis - Tracking for success

Webcast: Portfolio analysis - Tracking for success

Portfolio Analysis and Optimization looks at how honing strategy across multiple agents in the same therapeutic category leads to marketing success. As pharmaceutical companies simultaneously develop and in-license multiple products that can cost millions of dollars, portfolio management is about selecting how to allocate resources and marketing efforts across multiple assets. This has significant impact on the bottom line. 

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  • Posted by Paul Reed & Rachel Howard
  • November 1, 2019
  • Webinars

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Smartphones and digital technology have revolutionised the way we communicate with one another. Latin America, like other parts of the world, has been swift to embrace new and emerging digital applications, in particular WhatsApp, which has become an ubiquitous tool for people in both their personal lives and in business. As digital communication channels increase in popularity, it is important for the pharmaceutical industry to keep in step. Understanding how to leverage platforms like WhatsApp as both a means of generating customer insight and as a stakeholder engagement tool, will help pharma companies to have impact in this exciting and ever-changing region.

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