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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Liza Pliss, Will Simpson and Emilie Braund
  • May 28, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Webinar: Thursday 25th June 15:00 BST /16:00 CEST /10:00 EDT

Register now for this live webinar event in which research experts Liza Pliss, Will Simpson and Emilie Braund will consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

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  • Posted by Pei Li Teh & Colin Tan
  • May 26, 2020
  • Webinars

Agile is a mind-set not a methodology

Agile is a mind-set not a methodology

Thursday 18th June 2020 16:00SGT/ 16:00CEST/ 17:00JST

We’ve all heard about how important it is to be agile. And the focus in pharmaceutical market research has been mainly on speed, and the methodologies and techniques that get us faster results. But we believe there’s more to being agile than just toolkits and technology.

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  • Posted by Harrison Gaiger
  • May 4, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

Download our latest webcast in which digital research experts An-hwa Lee and Claire Fradet Aubignat will outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they will focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WhatsApp and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They will be joined by ethnography specialist, Mandira Kar, who will explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

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  • Posted by Pei Li Teh & Wan Ling Neo
  • April 16, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Watch this webcast in which quantitative experts Pei Li Teh and Wan Ling Neo outline some of the key limitations of traditional conjoint research and how to overcome them using novel approaches. 

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  • Posted by Paula Coyle and Ellie Forde
  • March 31, 2020
  • Webinars

Agile is a mind-set not a methodology

Agile is a mind-set not a methodology

We’ve all heard about how important it is to be agile. And the focus in pharmaceutical market research has been mainly on speed, and the methodologies and techniques that get us faster results. But we believe there’s more to being agile than just toolkits and technology.

read more »