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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Emilie Braund
  • October 29, 2020
  • Guides

PSP Enhance: Delivering insights to help develop your patient support programmes

PSP Enhance: Delivering insights to help develop your patient support programmes

From exploring needs and testing concepts to monitoring success post-launch, if you’re considering how to enhance your programmes, we will work with you to support the development, delivery and usage of your PSPs.

Pharmaceutical companies that provide services beyond-the-pill help patients and healthcare professionals improve disease management, optimise treatment pathways and deliver better patient outcomes. As the healthcare landscape continues to evolve, patient support programmes are becoming increasingly important. 

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  • Posted by Liza Pliss
  • August 11, 2020
  • Guides

A guide to UX research

A guide to UX research

Download our guide in which we explain the three phases of UX MRX, our approach to UX MRX and 10 top tips for conducting UX MRX.

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  • Posted by Julie Denny
  • May 1, 2020
  • Guides

Five steps to creating a research programme to support an effective pharma brand launch

Five steps to creating a research programme to support an effective pharma brand launch

During our 20+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.
This simple guide is aimed at helping companies who don’t have their own in-house research team. It outlines the key steps to creating a programme of research which will deliver the crucial insights for an effective marketing launch strategy.
 
 

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  • Posted by Marc Yates
  • March 12, 2020
  • Guides

Real-world evidence

Real-world evidence

A guide to conducting market research for scientific publication

Publishing market research in a peer-reviewed journal transforms the study's findings from real world data into real world evidence, which potentially has a much greater impact. But what are the challenges for conducting market research projects intended for publication in a peer-reviwed journal? 

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  • Posted by John Branston
  • January 28, 2020
  • Guides

Global medical conferences 2020

Global medical conferences 2020

Download our 2020 conference calendar to view details of all the major medical and pharma events being held worldwide this year.

Conference research is invaluable for evaluating the success of marketing and communications activity at medical conferences. Using mobile app-based interviewing, we conduct research among physicians and other key stakeholders attending major events to provide real-time feedback and insight into delegates’ reactions as they happen. Conference Live is successful at engaging respondents and offers rich insights and real-time response as well as outputs utilising the multimedia functionality of the smartphone.

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