Five steps to creating a research programme to support an effective pharma brand launch
During our 20+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.
This simple guide is aimed at helping companies who don’t have their own in-house research team. It outlines the key steps to creating a programme of research which will deliver the crucial insights for an effective marketing launch strategy.
A guide to conducting market research for scientific publication
Publishing market research in a peer-reviewed journal transforms the study's findings from real world data into real world evidence, which potentially has a much greater impact. But what are the challenges for conducting market research projects intended for publication in a peer-reviwed journal?
Global medical conferences 2020
Download our 2020 conference calendar to view details of all the major medical and pharma events being held worldwide this year.
Conference research is invaluable for evaluating the success of marketing and communications activity at medical conferences. Using mobile app-based interviewing, we conduct research among physicians and other key stakeholders attending major events to provide real-time feedback and insight into delegates’ reactions as they happen. Conference Live is successful at engaging respondents and offers rich insights and real-time response as well as outputs utilising the multimedia functionality of the smartphone.
Conducting market research for scientific publication guide
Conducting and using market research for publication can be valuable for shaping opinions in healthcare. The findings can be used to influence existing perceptions, change current practices and behaviour in a particular disease area, and help both patients and physicians to make more informed decisions. Based on our expertise and experience of conducting market research for scientific publication in both developed and emerging markets across a wide range of therapy areas, we have put together a guide on how to establish medical credibility with your research.
Emerging Markets: Your New Essential Guide
Request your complimentary copy of our latest Emerging Markets guide.
Traditional and non-traditional emerging markets are increasingly being recognised by the pharmaceutical industry as offering attractive opportunities for growth. The challenge though is where and how to find insight in these less well-known and rapidly changing regions.
Using our combined knowledge and years of experience of working in these territories our emerging markets experts have produced this essential guide to help address some of the core challenges associated with conducting market research in emerging markets.