PMRC EU 2019 round-up
Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.
The event was well-received thanks to a two-day agenda that included many thought-provoking papers and breakout sessions that addressed key industry issues and allowed attendees to enhance their knowledge. On day one of the conference, Dan presented the paper ‘Agile research: Buzzword or game changer?’ which compared and contrasted the effectiveness of agile approaches with traditional methodologies using the results of a recent real-life case study. The session was well attended, generated many interesting questions and received positive feedback from delegates. Download the paper here. At the Research Partnership stand, Angela and Dan had the opportunity to catch up with several clients – old and new, and were on hand to discuss with visitors all of the latest offerings including our Innovation in #MRX webinar series covering topics such as facial analysis and social listening as well as our new specialist Med Tech division headed up by Sabera Hyderally. They also conducted a live poll asking delegates to share their views on the latest buzz topics in healthcare market research. Find out more about the results of the poll here. In the evening, Angela and Dan attended the official networking reception and then hosted a private dinner for clients at…
ISPOR Europe Conference 2019
This week, Directors Brett Gardiner and Rachel Howard attended the ISPOR Europe conference in Copenhagen, Denmark
On November 4th to 6th, Directors Brett Gardiner and Rachel Howard joined 5,500 other healthcare leaders in attending the ISPOR Europe 2019 conference in Copenhagen, Denmark. The conference opened with an announcement that four Nordic countries have pledged to spend 5% of their GDP on preventive healthcare by 2030, a significant investment in the health of these Nations. This was a timely announcement given the three-day program of events centered around the theme of ‘Digital Transformation of Healthcare’.
Real world evidence research breakfast seminar
We were delighted to attend and present a paper at the Tech Observer event in Singapore earlier this month
APAC Director Pei Li Teh, and Research Manager, Colin Tan, attended the event. Pei Li presented the paper ‘Inhale, exhale: How using real world data helped asthma patients breathe easier across Asia’. In her paper she demonstrated how published real world data research provided pharma companies with an in-depth understanding of asthma patients’ across Asia. The data provided the healthcare community with a tool to supply tailored communications supporting different patient types, instead of a ‘one size fits all’ approach.
Richard Head presented with MR Excellence award at EphMRA Conference
We were delighted to exhibit, sponsor and present three papers at the EphMRA conference where Director Richard Head was presented with the runner-up award for ‘Business Impact through Innovation’.
Along with Richard Head, Director Paula Coyle and Associate Directors Emilie Braund and An-hwa Lee represented Research Partnership at the three-day annual event, which this year took place at the Hilton Hotel and Convention Centre in Warsaw, Poland.
ISPOR Annual Conference 2019
Last month, Directors Brett Gardiner and Rachel Howard attended the ISPOR annual conference in New Orleans.
With over 4,000 delegates in attendance and a three-day program packed with panel presentations, poster sessions, educational symposia and workshops, this is the leading global conference for health economics and outcomes research.