Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

How we adapted our conference research to a virtual setting to measure performance and reactions

How we adapted our conference research to a virtual setting to measure performance and reactions

In 2020, due to the pandemic, several key medical conferences went virtual and offered a complete digital experience which constituted a novel challenge for the pharmaceutical industry. Our client was presenting clinical trial data for their cardiovascular product and were also exhibiting a virtual booth at the ESC (European Society of Cardiology) Congress 2020 – The digital Experience. They wanted to understand reactions to and impact of their data as well as perceptions of the digital experience in general and to their digital presence at the conference specifically. The research set-up required a vast amount of flexibility as the format of the congress was only decided by ESC on short notice which impacted our research design.

read more »

How a two-phase evaluation involving interactive workshops gave guidance for improving a Patient Assistance Programme in CV

Our client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product. The client wanted to understand how successful the PAP was at meeting the needs of patients, trainers and prescribers, and whether it positively differentiated them from competitors. They wanted to evaluate each individual component of the PAP (e.g. brochures, website, videos, training kits, patient emails), the clarity of each component and their usefulness across the patient journey. They also wanted to identify any gaps or needs for improvement in the PAP.
 

read more »

How we helped to enrich the understanding of value message trade-off choices made by payers in the psoriasis market

How we helped to enrich the understanding of value message trade-off choices made by payers in the psoriasis market

Our client’s global market access team was preparing value message themes and statements for their new Psoriasis treatment. In order to help prepare them for a successful competitive launch, research was required to better understand the strength and resonance of those statements and themes with payers and to identify the best language and prioritisation for each payer archetype.

read more »

How we conducted ethnography research to enhance new product development

How we conducted ethnography research to enhance new product development

The majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept.

read more »

How we used ethnography to capture behavioural insights

How we used ethnography to capture behavioural insights

Haemophilia A & B markets are highly competitive and cluttered where HCPs and patients perceive similar efficacy and safety across available products. Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience. The challenge was to identify deeper insights from behavioural observation (beyond claimed/ stated experience) to differentiate user experience across various devices and identify the unmet needs and need gaps.
 

read more »