Viewing facility research, re-imagined
As technology has evolved, so too has the world of qualitative research.
Where once we were limited to in-person IDIs and focus groups (and telephone interviews, to an extent), we can now choose from web-enabled interviews, interactive online bulletin boards, mobile ethnographies and many other new methodologies. Nonetheless, in-person research using a dedicated market research facility location remains very popular, even though it can be expensive and time consuming. In this day and age where every dollar matters to a company’s bottom line, it is important to identify situations where the benefits of facility research can be successfully replicated in a more cost-effective manner.
From chaos to calm: how to make sense of social media
What do you know about chaos theory?
What do you know about chaos theory? Chaos theory was recently described to me at a rudimentary level as being about the science of surprises, of the nonlinear and the unpredictable. This got me thinking about social media and how to makes sense of what is being said online.
Did you know that on average around 6,000 tweets are posted every second? That’s 350,000 tweets a minute, 500 million tweets a day and 200 billion tweets a year – and that’s just one form of social media.
It’s fair to say that the way we communicate has been transformed by online interaction. We post, blog, tweet, “like”, “pin” and talk through online and social media mechanisms, all of which has an impact on commerce and industry today. They say “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” (Scott Cook co-founder Intuit) and this causes problems for marketers, who for so long have been used to controlling the conversation with their consumers. Social media has changed this dynamic.
What does this mean for pharma?
The Patient Abroad
Published in Medical Marketing & Media March 2015
Approximately 11 million people were medical tourists in 2013, generating a market worth over $50 billion. While obtaining accurate data is challenging, estimates suggest the global medical tourism market is expanding by 25% each year.
Having grown up in the UK, where high-quality healthcare is available to all through the National Health Service, I hadn't given the concept of medical tourism a great deal of thought before I moved to Asia. It would simply not have occurred to me to seek healthcare overseas for any other reason than if I happened to fall ill while traveling.
Electronic medical records and doctor/patient communication
View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.
What seems to get US doctors I talk to most agitated is an aspect of Obamacare that gets relatively little attention outside the healthcare community: the “forced” conversion of medical practices to electronic medical records (EMR).Under legislation signed in 2009, physicians were given a January 2015 deadline to convert to EMR and show “meaningful use” of these systems or face lower reimbursement rates on Medicare physician fees – a penalty of 1 percent of Medicare payments, increasing to 2 percent in 2016 and 3 percent in 2017. To help offset the cost of EMR conversion, the federal government is offering individual practitioners up to $44,000 in incentive payments under the American Recovery and Reinvestment Act. With both a carrot and a stick in place, physician practices, large and small, have been converting en masse.
Statistics and bikinis – 2 men united
I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time we analyse a dataset...
The first is Professor Aaron Levenstein. In truth there’s not too much to say about him, he was associate professor emeritus at Baruch College. He taught there for a grand total of 20 years, so I imagine that there are a lot of alumni of the college who have fond memories of him, if you happen to be reading this piece then let me know I’d like to hear what he was like as a man. His most widely published book is the well respected title “Escape to Freedom: The Story of the International Rescue Committee”. It’s a chronicle of some very dark times in the world’s history and yet it focusses on a positive outcome that is the IRC and the work it has done since its inception during WWII. I’m not about to review the book, there are plenty of other people who have done that. What has struck me is how he is remembered for a simple catchphrase, probably meant as a throwaway line, although it does emphasise a lot of the challenges we face when writing reports and interpreting research data.