Online Community Research – What to consider when running an online research community?
The use of online communities is becoming more common in healthcare market research. Online community research means creating an intentionally established platform to bring together a group of like-minded individuals who take part in guided discussions and structured exercises about a specified topic. As technology continues to improve, online platforms have become increasingly more interactive and user friendly. As I’m currently working on an online platform, I was intrigued to find out more about this method of research; why should we be using online communities in healthcare market research?
Healthcare Market Research in the Gulf: 3 lessons I’ve learned
A few key considerations for conducting healthcare market research in the Gulf
Something I recently discovered whilst working on an emerging markets project is that conducting healthcare market research in the Gulf is very different to conducting research in western countries. Whilst the Gulf region is not one single, homogenous market, there are three general truths I learned which I’d like to share
A bitter pill?
The ideal route of admin isn’t clear cut in the global marketplace
A key feature of any pharmaceutical product is its route of administration; the path through which the drug is taken into the body. This may be oral, injectable, transdermal or inhaled. Differences in route of admin can be critical points of differentiation for new pharmaceutical products, especially in crowded markets where multiple options are available. When conducting interviews with healthcare professionals, we commonly find that route of admin is often one of the first features they take into account (after efficacy and safety) when reviewing product profiles, and getting it right is fundamental to a product’s eventual uptake and market share. However the perceived benefits and drawbacks of different routes of administration can be more complicated than one might think. Market nuances can have far-reaching implications for drug formulation and device design.
The remote exchange of data between patients and their clinician
Technology is helping patients become more engaged in managing their own health and manufacturers are keen to leverage these new opportunities in order to improve delivery of care. Smart and ‘telehealth’ devices facilitate the remote exchange of data between a patient at home and their clinician to assist in diagnosis. Telehealth services are being used by more and more patients with chronic diseases such as asthma, COPD, diabetes and cardiovascular disease. In 2014 13% of patients in the UK reported that they used smart phones and apps to monitor their health. Earlier this year that figure had increased to 36%.
The Internet of Things
Evolution from man to machine
The internet of things, the connectivity between man and device, it’s being implemented everywhere, from coffee machines that can be programmed from your bedroom, to wearable technology tracking your heart rate and BMI. However, the idea of the digitally connected patient and HCP is still in its infancy. It begs the question, what will a world where man is interconnected with their machines look like, and how will this impact the healthcare industry?