In the hot seat with Colin Tan
We caught up with recently promoted Colin Tan from Research Partnership's Singapore office to find out more about life as a Research Manager, current projects he's working on, and what he thinks are the hottest healthcare trends in Asia.
Congratulations on your promotion! How have your responsibilities changed since being promoted from Research Executive to Research Manager? Thank you. The biggest change has been the added responsibility of leading project management, deliverables and client communication. However, some things don't change - teamwork remains key to success and I continue to learn and grow with every study.
International Women's Day: Addressing women's health in emerging markets
Friday 8th March 2019 marks International Women's Day, a global day of action aimed at accelerating gender equality and improving women's health. Asia-Pacific Director Pei Li Teh reflects on why this is such an important issue in emerging markets.
International Women’s Day is a commemoration of the social, economic, and cultural achievements of women around the world. Furthermore, the day marks a global call to action for accelerating gender parity by improving women’s access to education and quality, affordable healthcare. Since its inception in 1909, International Women’s Day has made tremendous progress to advance gender equality. Nevertheless, figures show that globally, women’s health indicators still lag behind those of men in many aspects.
Beauty Boom: What’s driving the aesthetics growth in emerging markets?
Helen Ansell explores why aesthetics is one of the most lucrative areas for the pharmaceutical and healthcare industries in emerging markets.
Aesthetics have always been a lucrative area for the pharmaceutical and healthcare industries, particularly in developed markets. There are several factors contributing to growth in the aesthetics market. Women today have more spending power than ever before. In the US alone the aesthetics market is expected to reach USD $4.4 billion by 2021. However, what has really grabbed my attention as a researcher specialising in emerging markets and cosmetics, is the huge growth in demand in developing markets over the past few years, strongly reinforcing the opportunities for healthcare companies across the globe.
Can virtual reality revolutionise the way we conduct healthcare market research?
In the final installment of a three-part series exploring immersive technologies, Harrison Gaiger looks at how technological advances in VR/AR are offering new opportunities for conducting healthcare market research.
Given the powerful impact of VR/AR technology and its expanding applications within the healthcare industry, it is easy to imagine the many ways in which VR/AR can be utilised to develop, research, and evaluate product and service innovations. Instead of simply observing how respondents behave, pharmaceutical and MedTech companies now have the ability to understand the reasons why with greater clarity. VR/AR technology presents market researchers with an opportunity to study customers’ behaviour in more depth than ever before and can provide insights that complement those gathered using traditional market research techniques, such as surveys and focus groups.
Dónde estoy, onde estou, où suis-je, where am I?
Defining the regions of Latin America and the Caribbean
Although we have conducted a lot of research studies in Latin America and the Caribbean, we couldn’t, as a team, agree exactly what defines this region and its boundaries for our clients. This is because our clients structure their LATC divisions in different ways. They often decide how to structure themselves based on where the best talent is located within the region and then balance that against proximity to strategic regions and US offices. As a result LATC operational teams vary by organisation. There is no standard blue print.