Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Jennifer Redfearn
  • January 20, 2021
  • Articles

Assessing demand in emerging markets

Assessing demand in emerging markets

We are often asked to conduct demand assessment studies in order to estimate the interest and likely uptake of a product prior to launch. The findings usually contribute to a wider market forecast. We use a number of market research tools to conduct these effectively, including: Simple product profile testing: the product description is presented and questions are asked around likelihood to purchase or prescribe and to evaluate what percentage of patients will be amenable...

read more »

  • Posted by Emilie Braund & Harrison Gaiger
  • January 4, 2021
  • Articles

3 practical steps for improving patient support

3 practical steps for improving patient support

Emilie Braund and Harrison Gaiger dig down into the top insights pharma companies can harness to make their patient support programmes as powerful as possible. Published in pharmaphorum Deep Dive, December 2020.

The pandemic has undoubtedly disrupted the healthcare landscape and amplified the complex factors that influence and shape patient journeys. Findings from our recently published whitepaper ‘Free thinking: The impact of COVID-19 on chronic disease management and the implications for pharma marketing’ revealed that, in the spring of 2020, two thirds of physicians across Europe felt patient management was severely impacted as a result of COVID-19. 

read more »

  • Posted by Mariel Metcalfe and Beth Clark
  • November 24, 2020
  • Articles

Understanding the impact of Anaemia among people with CKD: a condition that is unrecognised and underappreciated

Understanding the impact of Anaemia among people with CKD: a condition that is unrecognised and underappreciated

Head of “Living With”, Mariel Metcalfe and Associate Director Beth Clark, discuss the nature of Anaemia in CKD, treatment options and unmet patient needs.

Anaemia is a highly impactful condition that affects around 15% of patients with Chronic Kidney Disease (CKD) in the US, increasing up to around 50% of patients with later (stage 5) CKD. Research Partnership has explored the impact of this condition from the patient’s perspective through the “Living with Anaemia in CKD” study, with results available in a syndicated report exploring the patient journey, key unmet needs and desires for future treatments.

read more »

  • Posted by Paul Reed
  • November 23, 2020
  • Articles

Facial analysis in emerging markets

Facial analysis in emerging markets

One of the latest innovations in market research is facial and emotional analysis using artificial intelligence. This technology employs recognition software to detect emotional insights from facial expressions, which can enhance research by delving further into respondents’ reactions to healthcare communications or other stimuli. Complementary tools can be used to elicit additional meaning from tone of voice, through to laughter and anger.

read more »

  • Posted by Vicki Newlove
  • November 23, 2020
  • Articles

3 innovations booming during COVID and how to adopt them successfully

3 innovations booming during COVID and how to adopt them successfully

Vicki Newlove explores research into digital change during COVID-19 to find out what business questions pharma needs to address to succeed with innovations. Published in pharmaphorum Deep Dive, October 2020

Pharma companies are facing a confusing and uncertain future, and no one can say how the industry might look in a year’s time, or what the balance of digital and physical working might be. Even those companies that responded well to the pandemic and quickly embraced digital can’t know how long restrictions will last, and many are still revising their strategies and figuring out how best to position their digital offerings.

read more »