Case study: How we used Behavioural science to maximise the opportunity for a Product among Dermatologists

The challenge

To understand the patient experience living with Chronic Hand Eczema (CHE) in order to inform commercial value of pursuing a specific CHE indication for a product.

The outputs
The Behavioural Insights Team conducted significant analysis that suggests to enable any behavioural change, the behaviour must adhere to EAST principles:

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