Case study: How we shaped behaviour with published research


The challenge
Our client wanted to shape the way physician’s approach Erectile Dysfunction with a view to targeting the silent sufferer with a sub-optimal treatment. The challenge was getting the market research published in a credible peer-reviewed journal.
conductingmarketresearch-case study
conductingmarketresearch-case study


The challenge
Our client wanted to shape the way physician’s approach Erectile Dysfunction with a view to targeting the silent sufferer with a sub-optimal treatment. The challenge was getting the market research published in a credible peer-reviewed journal.

The solution
810 interviews were conducted with specialists in Taiwan, Korea and Singapore.

The outputs

The findings were publiushed in the Journal of Men's Health, a respected Asian publication prodividing information about men's health and gender medicine to toher healthcare professionals, patient groups and policy makers.

Contributing authors
Low Wah-Yun, Health Research Development Unit, University of Malaysia

Dr Daniel Rosenberg, Chief Epidermiologist, GSK
Marc Yates, Director Emerging Markets

Sign up to receive Rapport

Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research.

Sign up here