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Case study: How we identified the most appropriate packaging and taste formulations for a suspension chemotherapy

The challenge

Our client wanted to identify the most appropriate packaging and taste formulations for a suspension chemotherapy.

The solution
We carried out in-depth interviews with nurses, hospital pharmacists and late-stage cancer patients which required a sensitive moderator.

Pharmacist_Shutterstock_130251800
Pharmacist_Shutterstock_130251800

The challenge

Our client wanted to identify the most appropriate packaging and taste formulations for a suspension chemotherapy.

The solution
We carried out in-depth interviews with nurses, hospital pharmacists and late-stage cancer patients which required a sensitive moderator.

Patients were reviewing a product which would offer significant improvement in survival, but would not be available for 5+ years. We needed to address packaging issues with all supply chain partners – distributing options around the world for testing.

The outputs
The research revealed that accurate dosing is key , so pre-measured doses with no risk of spillage is important and portability of medications is very important. The packaging must be easy to open, use and administer but childproof. Patients feel nauseous so sickly sweet taste must be avoided and the problem patients have with swallowing means large pills  should be avoided.

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