Case study: How Paediatricians and GPs revealed key insights to help develop a science story for a child nutritional supplement

The solution
We conducted a mix of “workshop-style” focus groups and in-depth interviews with Paediatricians and GPs in Mexico and Saudi Arabia. Each Paediatrician had to see between 50 and 150 patients per month aged 1-7 years and recommend child nutritional supplements.

The outcome
We presented our client with a detailed report containing information on what resonated/did not resonate in the original science story themes, what changes should be made to science story stimulus for research, the different mind-sets between Paediatricians and GPs regarding the challenge of growth delays, any worries of long term health problems or psycho-social pressures and opinions on any disruption to long term developmental goals. Our research helped our client adjust and develop a new science story which increased update of their product.