Case study: How mobile research was used to measure physician reaction to brand activity at conference

The solution
For our client, who was unveiling key new science at the conference, we conducted research via short mobile interviews amongst oncologists who answered questionnaires before, during and after the conference. This approach allowed us to understand pre-conference perceptions of the company and brand, reactions to symposia, and post-conference shifts in perception.

The outputs
Our client was able to understand the reaction to the new science and the additional effect on perception of the company in the context of the disease area. Pre- and post-conference questioning helped us give early signals as to what the science would mean in terms of an impact on prescribing in target patients, as well as shifts in attitudes to associated biomarker testing.