Case study: How mobile research was used to improve our understanding of compliance


The challenge

Mobile research was used as an intercept methodology amongst 50 T2D patients to get close to the moment of medication administration. This approach sought to reduce hindsight bias and limit the risk of the methodology reminding patients to be compliant 

touch iphone iStock_000019988830XSmall
touch iphone iStock_000019988830XSmall


The challenge

Mobile research was used as an intercept methodology amongst 50 T2D patients to get close to the moment of medication administration. This approach sought to reduce hindsight bias and limit the risk of the methodology reminding patients to be compliant 

The solution

  • Mobile research gets us closer to actual compliance level
  • Pill boxes offer false reassurance
  • Mobile is engaging for all age groups

Mobile delivers rich data to understand reasons for compliance and non-compliance.

  • Audio allows people to speak freely about their experience and behaviou
  • Video can be utilised to record how people behave in certain circumstances
  • Images capture insights into how and where patients take their medication


The outputs

We now offer the mobile intercept method to clients who are interested in getting a better understanding of compliance in their therapy area.

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