Our client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product.
The client wanted to understand how successful the PAP was at meeting the needs of patients, trainers and prescribers, and whether it positively differentiated them from competitors. They wanted to evaluate each individual component of the PAP (e.g. brochures, website, videos, training kits, patient emails), the clarity of each component and their usefulness across the patient journey. They also wanted to identify any gaps or needs for improvement in the PAP.