WeChat in China: How pharma and market researchers can utilise this emerging digital platform
WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?
Living With: The journey from the patient’s perspective
Our new interactive infographic reveals insights into the patient journey across a range of chronic diseases.
“Living With” is a series of reports based on quantitative market research with patients, providing comprehensive and cost-effective insight into the patient journey from pre-diagnosis to stabilisation. These reports are invaluable for pharma companies wishing to adopt a more patient-centric approach.
Global medical conferences 2020
Download our 2020 conference calendar to view details of all the major medical and pharma events being held worldwide this year.
Conference research is invaluable for evaluating the success of marketing and communications activity at medical conferences. Using mobile app-based interviewing, we conduct research among physicians and other key stakeholders attending major events to provide real-time feedback and insight into delegates’ reactions as they happen. Conference Live is successful at engaging respondents and offers rich insights and real-time response as well as outputs utilising the multimedia functionality of the smartphone.
Happy Lunar New Year!
The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year.
2020 celebrates the Year of the Rat, an animal which represents vitality. It is also the first in the cycle of animals in Chinese Astrology, meaning 2020 is regarded as a year of improvements and new beginnings.
Spotlight on Mexico: Healthcare under AMLO – One year on
Andrés Manuel López Obrador (commonly referred to by his initials AMLO) was elected President of Mexico in a landslide victory of December 2018. As we near the end of the first year of his six year term, we caught up with local expert Dr Xavier Tello, CEO of Strategic Consulting, to make sense of the latest changes in the healthcare system and consider what they mean for pharmaceutical manufacturers wishing to enter the Mexican market.“It has been a wild ride under AMLO”, Dr Tello told us. The changes have been rapid, complicated and unpredictable, and here we attempt to deconstruct the major events of the last 12 months.