Agile is a mind-set not a methodology
We’ve all heard about how important it is to be agile. And the focus in pharmaceutical market research has been mainly on speed, and the methodologies and techniques that get us faster results. But we believe there’s more to being agile than just toolkits and technology.
COVID 19 and behavioural science
The recent coronavirus outbreak is a clear concern for everyone. What has been interesting to me is how front and centre behavioural science has been in the government’s response to the ongoing crisis. In listening to the Prime Minister in his address to the UK nation on Monday it was noteworthy in his statements how, when he references the role of science in guiding their approach, he explicitly talked as much about behavioural science as he did about the science behind the disease.
Mapping the patient journey and minding the gap: Seven steps to closing the gap between rhetoric and reality in patient-centricity
Senior Director Angela Duffy was recently interviewed by PME Magazine about the steps needed to close the gap between rhetoric and reality in patient-centricity, and why it’s vital to include patients in every step.
“When I grew up in the industry, things were pretty well set in terms of how pharmaceutical companies engaged with patients - which is to say that you didn’t engage all that much.” Ron Cohen’s reflection on ‘Pharma Past’ will be familiar to many who worked in the industry in the era before patient-centricity became the biggest of buzzwords. Speaking to McKinsey in 2016, the biotech CEO argued that a new generation of engagement was dawning.
Rachel Arthurs and Meerah Ghaderzadeh awarded EphMRA Young Professional Conference Grants
We’re delighted to announce that Rachel Arthurs and Meerah Ghaderzadeh have both been awarded EphMRA Young Professional Conference Grants, enabling them to attend the association’s annual conference in Antwerp later this year.
The new scheme, which EphMRA launched in February, awards five researchers with less than three years’ experience in healthcare market research the opportunity to attend the three-day event in June. Over 20 young professionals from member organisations (both industry and agency side) applied for the five grants and we are delighted that two of those were awarded to members of the Research Partnership team.
Research Partnership executive has scientific papers published in The Journal of Clinical Endocrinology & Metabolism
We’re very proud to announce that one of our Field Executives, Yoshibye Crustna contributed to two articles; ‘The effects of Peptide YY on the Hypothalamic-Pituitary-Gonadal Axis in Healthy Men’ and ‘The effects of Glucagon-like Peptide-1 on the Reproductive Axis in Healthy Men’ last month.
Both articles have been published in The Journal of Clinical Endocrinology & Metabolism which features in the Oxford Academic Journals.