Webcast: Portfolio analysis - Go/No-go decisions
When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset. Watch this webcast in which Research Partnership's Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.
PMRC EU 2019 round-up
Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.
The event was well-received thanks to a two-day agenda that included many thought-provoking papers and breakout sessions that addressed key industry issues and allowed attendees to enhance their knowledge. On day one of the conference, Dan presented the paper ‘Agile research: Buzzword or game changer?’ which compared and contrasted the effectiveness of agile approaches with traditional methodologies using the results of a recent real-life case study. The session was well attended, generated many interesting questions and received positive feedback from delegates. Download the paper here. At the Research Partnership stand, Angela and Dan had the opportunity to catch up with several clients – old and new, and were on hand to discuss with visitors all of the latest offerings including our Innovation in #MRX webinar series covering topics such as facial analysis and social listening as well as our new specialist Med Tech division headed up by Sabera Hyderally. They also conducted a live poll asking delegates to share their views on the latest buzz topics in healthcare market research. Find out more about the results of the poll here. In the evening, Angela and Dan attended the official networking reception and then hosted a private dinner for clients at…
“Alexa, process this data for me” 3 ways the AI evolution is redefining how we collect market insights
In this article first published in PME magazine, Marketing Manager Harrison Gaiger outlines the three ways AI is redefining how we collect market insights.
Amazon’s digital voice assistant Alexa is much more than just a convenient tool for setting reminders, streaming music and controlling the lights in our homes. It is a very real application of Artificial Intelligence (AI), a technology that has fast become an integral part of our daily lives. With all of the hype surrounding the more attention-grabbing applications of AI such as self-driving cars and super human-like robots - which most commentators say will be commonplace soon, it can often be difficult to appreciate just how much AI affects what we’re doing right now. We have all become so accustomed to AI without even realising it e.g., the autocorrect function on our smartphones and the automatic tagging of friends in our Facebook photos are both powered by AI.
Mandira Kar joins as Research Director
We are delighted to announce that Mandira Kar has joined Research Partnership as a Qualitative Research Director. Mandira is an expert in ethnography with over 15 years’ experience in market research, and joins us from Ipsos Healthcare Ethnography. She has previously worked in a wide range of research industries including consumer and digital and has experience in many global markets, especially emerging markets, having lived and worked for a number of years in India.
New appointments in our UK headquarters
Research Partnership is delighted to announce new appointments in our UK headquarters. Aiyaz Mohammed joins as Associate Director in Therapy Watch, Tilly Lowkis joins as Business Development Manager and Apriya Rathour joins as Business Development Executive. We also welcomed an intake of 4 new Graduates to the UK office.