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  • Posted by Phil Rosenberg
  • September 24, 2019
  • News

Chicago Intellus Regional Event round up 2019

Chicago Intellus Regional Event round up 2019

On 11th September, Director, Phil Rosenberg and about 60 other delegates attended the first Intellus regional event hosted in the beautiful Chicago Botanical Gardens.

The theme of the conference was ‘expanding viewpoints’ and Phil identified a number of broad themes running through this year’s event. “AI was a hot topic, especially looking at humanizing experiences with UX-focused AI. Agile was also a key theme, and it was interesting to learn how clients and agencies were looking at ways of engaging multiple stakeholders with iterative research sprints. Patient centricity remains a focus of course and, in the US market, there was an interesting discussion about solutions to improve quant respondent recruitment and engagement. The event was a big success and I look forward to attending the next one.”

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