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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Harrison Gaiger
  • August 28, 2019
  • News

The Studio welcomes Jessica Rogerson as Presentation and Graphic Designer

The Studio welcomes Jessica Rogerson as Presentation and Graphic Designer

Research Partnership is pleased to welcome Jessica Rogerson to The Studio, the company’s in-house creative services team

Research Partnership is pleased to welcome Jessica Rogerson to The Studio, the company’s in-house creative services team specialising in the production of high quality visual multi-media including illustration, graphic design, infographics, 3D, film and animation. She joins The Studio as Presentation and Graphic Designer with particular responsibility for with particular responsibility for elevating the look of pitches and proposals and for concepts and execution across a wide range of creative deliverables.

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  • Posted by Dan Coffin & Danielle Christmas
  • August 26, 2019
  • Webinars

Harnessing the power of social: How to generate fresh insights for your business using social media listening

Harnessing the power of social: How to generate fresh insights for your business using social media listening

Given the colossal amount of personal and professional information that we share online, social media channels are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. With a continuous stream of user-generated content, advances in research technology allow marketers to tap into social media data to understand more about the healthcare landscape.

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How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

Our client planned to have a significant presence at a variety of medical congresses r in both the US and EU. Find out how we effectively measured their performance across a range of KPIs

Our client planned to have a significant presence at a variety of large and small-scale medical congresses in both the US and EU in support of their portfolio of products for a range of degenerative neurological conditions. To understand how their presence had been received, they wanted to collect feedback and explore any shifts in perceptions toward their products and measure their performance across a range of scientific engagement and customer experience KPIs.

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  • Posted by Harrison Gaiger
  • August 20, 2019
  • Articles

Game changer: The role of immersive technologies in the healthcare and pharmaceutical industries

Game changer: The role of immersive technologies in the healthcare and pharmaceutical industries

This article, published by Med Ad News August 2019, explores how technological advances in VR/AR are offering new opportunities for conducting healthcare market research.

The next decade promises to be an exciting time for science and innovation. Technological advancements are being made on a daily basis and many of these have the potential to directly impact our everyday lives. In fact, technology is changing at such a rate that it can often seem difficult to keep up. One advancement with the potential to change how we interact with the world is Virtual and Augmented Reality (VR/AR). Since the launch of top-end devices such as the Oculus Rift headset and many simpler, more affordable designs such as the Google Cardboard, interest in VR/AR has sky-rocketed. Coupled with advancements in smartphone technology it is now possible for larger numbers of people to experience VR/AR.

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  • Posted by Misti Paul and Helen Ansell
  • August 7, 2019
  • Articles

Integrating data

Integrating data

How to conduct an effective epidemiological data review

Clients often ask us if we can triangulate various data sources to fully understand the opportunity for an asset. There are clear benefits - combining primary market research findings with existing data sets provides validity and depth, whilst eliminating many inconsistencies, which helps guide the direction for future marketing strategy and initiatives. 

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