Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight
In 2019 we will be hosting a series of webinars covering market research innovations which have value in healthcare. In the first part of this series we demonstrate how we've been using facial analysis to delve further into respondents' reactions to healthcare communications.
Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.
Gong Hay Fat Choy - Happy Lunar New Year!
The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year.
Also known as Chinese New Year, the festivities are the longest and most important event in the calendar for many Asian cultures. The lunar calendar marks a fresh beginning of the lunisolar calendar. Traditionally, the festivities include a celebration of foods, festivals and fireworks.
How we helped track and evaluate conference performance over time across multiple international events
Our client planned to have a significant presence at key global conferences over the course of a year. Find out how we effectively monitored perceptions of their brand across different regions over time.
Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year. With conferences being a considerable investment, they wanted to understand how various aspects of their presence and presentations n(vs competitors) at each event impacted their target.
Research Partnership continues to rank as one of the industry’s fastest growing healthcare market research specialists
Research Partnership ranks 13th in the top 20 fastest-growing agencies in the UK.
The UK’s best performing market research agencies were revealed earlier this month with the publication of Research Live’s Industry Report for 2019, which includes the latest Market Research Society (MRS) League Tables. Based on 2017 financial data that was compiled and analysed in November 2018, the MRS league tables identify and rank the best-performing research agencies and businesses according to their UK-based turnover and by their year-on-year growth.
New appointments in our UK and New York offices
Research Partnership is delighted to announce various appointments across our offices. Ella Buckland joins as Research Executive, Ines Belchior joins as Research Analyst, and Emma Warburton joins as Business Development Executive, all three to be based in the UK headquarters. Aaron Platt joined as Senior Research Executive and Dominika Klubek joined as Research Manager, both within the MedTech team and Austin Andrews joined as Research Analyst - they will reside in the New York office...