How we used a hybrid qual-quant methodology to assess the market opportunity for a new rare disease treatment
Our client is a recently established independent biopharmaceutical company specialising in small molecule development. They were developing a new oral compound for the treatment of a rare genetic disease for which the standard treatment is administered intravenously, however a large proportion of patients receive monitoring only or remain undiagnosed. Their objective was to successfully launch their product in order to provide clinically meaningful benefits to patients and contribute to the overall growth of their business.
Therapy Watch launches a new wave of EU tracking in Psoriasis (PsO)
A panel of 40 dermatologists in each of the major EU markets reports on patients on advanced therapies including biologics and small molecule therapies every quarter.
In addition from Q1 2019 Therapy Watch will now be tracking prescription topicals in both a secondary care and primary care setting providing broad visibility of the psoriasis market landscape.
Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight
In 2019 we will be hosting a series of webinars covering market research innovations which have value in healthcare. In the first part of this series we will demonstrate how we've been using facial analysis to delve further into respondents' reactions to healthcare communications.
Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.
Gong Hay Fat Choy - Happy Lunar New Year!
The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year.
Also known as Chinese New Year, the festivities are the longest and most important event in the calendar for many Asian cultures. The lunar calendar marks a fresh beginning of the lunisolar calendar. Traditionally, the festivities include a celebration of foods, festivals and fireworks.
How we helped track and evaluate conference performance over time across multiple international events
Our client planned to have a significant presence at key global conferences over the course of a year. Find out how we effectively monitored perceptions of their brand across different regions over time.
Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year. With conferences being a considerable investment, they wanted to understand how various aspects of their presence and presentations n(vs competitors) at each event impacted their target.