Season's greetings from our 200+ employees around the globe
Announcing a change of leadership at the US Philadelphia office
Research Partnership’s Philadelphia office is announcing a change of leadership from the start of 2020. President Harriet Kozak will be stepping down in order to take retirement at the end of 2019, and will be replaced by Sabera Hyderally, current Director of MedTech, North America, who will take over as the Head of the Philadelphia office from 2nd January 2020.
How we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China
Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and social media. Furthermore they needed to develop an understanding for other out-of-pocket (OOP) competitor vaccines and what the future healthcare initiatives mean for vaccination in general.
Webcast: Portfolio analysis - Go/No-go decisions
When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset. Watch this webcast in which Research Partnership's Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.
PMRC EU 2019 round-up
Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.
The event was well-received thanks to a two-day agenda that included many thought-provoking papers and breakout sessions that addressed key industry issues and allowed attendees to enhance their knowledge. On day one of the conference, Dan presented the paper ‘Agile research: Buzzword or game changer?’ which compared and contrasted the effectiveness of agile approaches with traditional methodologies using the results of a recent real-life case study. The session was well attended, generated many interesting questions and received positive feedback from delegates. Download the paper here. At the Research Partnership stand, Angela and Dan had the opportunity to catch up with several clients – old and new, and were on hand to discuss with visitors all of the latest offerings including our Innovation in #MRX webinar series covering topics such as facial analysis and social listening as well as our new specialist Med Tech division headed up by Sabera Hyderally. They also conducted a live poll asking delegates to share their views on the latest buzz topics in healthcare market research. Find out more about the results of the poll here. In the evening, Angela and Dan attended the official networking reception and then hosted a private dinner for clients at…