Our latest HIV market snapshot, reveals that 2 in 3 patients are currently treated with an STR (Single-tablet regimen) and more than half are treated with InSTIs (Integrase strand transfer inhibitors). Therapy Watch HIV patient data is collected bi-monthly from a panel of 225 physicians across the main 5 EU markets.
A common reality: How augmented reality is transforming the future of pharmaceutical marketing
In the second installment of a three-part series exploring virtual and augmented reality, Harrison Gaiger explores the ways in which AR is transforming the future of pharmaceutical marketing.
In a previous article I explored the growing role that Virtual Reality (VR) is playing in the healthcare industry, including its use as a marketing tool for pharmaceutical companies, and questioned what the future of VR may look like in a world where technological advancements are being made every day. It seemed clear to me that while VR is still in the early stages of medical application, it’s already making a huge impact on the healthcare industry and that, regardless of its infancy, VR technology is most likely here to stay. Because of this I concluded by saying that tech-savvy pharmaceutical marketers should consider adding it to their future strategies as an invaluable means for engaging with customers. In the second instalment of this three-part series, I look at the ways in which Augmented Reality (AR) is transforming the future of pharmaceutical marketing.
Research Partnership welcomes Misti Paul as Analytics Director
Research Partnership is pleased to welcome Misti Paul, who recently joined the company as Analytics Director.
Misti has over 16 years’ experience in statistical modeling and market research. Before joining Research Partnership, Misti headed up her own advanced statistical consultancy firm Advanced Analytics, providing statistical modeling and consulting services to global pharmaceutical, biotech and medical device companies. She specialised in the areas of merger and acquisition modelling, segmentation, new product development, conjoint methodologies and other analytical techniques.
Pharma Market Research Conference Europe
11-12 October 2018, Basel, Switzerland
We are delighted to be attending this year’s Pharma Market Research Conference in Basel, Switzerland in October. Representing Research Partnership will be Director Paula Coyle and Associate Director An-hwa Lee.
At the exhibition Paula and An-hwa will be on hand to talk about RP Informs, our range of free, customisable tutorials specifically designed to help improve your understanding of the issues affecting healthcare market research. Stop by to find out how you or your team could benefit from a complimentary market research training session.
Announcing promotions and appointments across our offices
Research Partnership is delighted to announce promotions and new appointments in UK, San Francisco, Horsham and Singapore.
In our UK office, Jamie Laidlaw has been promoted to Associate Director. Since joining as a graduate in 2012 Jamie has risen through the ranks to become a highly skilled, dedicated and well-liked researcher. His outputs are consistently praised by both clients and directors alike. Jamie has also been a strong ambassador for Research Partnership in his instrumental role in graduate recruitment over the last two years. In our San Francisco office, Will Simpson has been promoted to Associate Director. Since the office opened last year, Will has proven to be an invaluable member of the team, and his contributions have been integral to its successes so far. His willingness to step up to a challenge and tireless enthusiasm for his work have really shone through. Feedback from clients mirrors this, with many requesting him on their studies. In our Horsham office, Sagar Patel has been promoted to Senior Research Executive in our newly formed MedTech Division, headed up by Sabera Hyderally. Sagar has been with Research Partnership for 2 years, and in that time has shown himself to be a highly conscientious and dedicated researcher with good attention to detail and project management skills across both qualitative and quantitative…