Conducting research for publication
Pei Li Teh explains how real world insights provide an opportunity for brands to find, demonstrate and communicate their value to patients, healthcare and society.
Rare diseases and orphan drugs: Our experience and expertise
We have designed a complimentary infographic outlining the market opportunity as well as our experience and expertise in the growing area of rare diseases and orphan drugs, which includes links to a range of resources.
How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event
Our client had recently conducted a series of clinical trials with its breakthrough cardiovascular product, resulting in outcomes data which had the potential to give it a more competitive edge and successfully differentiate it against their closest competitor.Communication strategies and marketing messages were to be crafted using the outcomes data which our client planned to launch at the European Society of Cardiology (ESC) annual congress. As a result, our client wanted to understand in detail the impact of their data on physicians’ perceptions of them.
London office enjoys annual summer day out
In keeping with our annual tradition, employees at our London headquarters recently attended our Summer Day out at the idyllic Wraysbury Lake in Surrey
As well as a range of team-building activities, we also engaged in a spot of Dragon Boat Racing! Each team was allocated an animal from the Chinese Zodiac, which gave them a theme for team costumes and a mascot.
Portfolio analysis: Using market research to master communications across a therapeutic category
Published in Pharma Voice and written by Tom Nolte and Melinda Shorr
Many of us are familiar with billiard games, where two players compete to be the first to pocket all the balls on the table in a particular order. We recently used the game as an analogy to explore the value of effective portfolio management within a particular therapeutic category.
Imagine that a set of racked billiard balls are the products in your portfolio. Each ball will require its own particular angle to achieve success. When a new ball breaks the cluster, only the savviest players can plan and strike in such a way that multiple balls will go in the right places to attain a competitive advantage.
Portfolio analysis is a valuable tool used in market research to understand the dynamics of a product portfolio and how best to guide, direct and manage the communications strategy to best effect.