How integrated insights supported a biologic launch strategy across multiple indications
Our client is launching a new biologic in immunology across several indications and needed to understand the market, including the patient pool, treatment landscape, potential uptake and reimbursement as well the pricing opportunity. They wanted to use the insights to develop the optimal launch strategy across 12 markets and across indications, and also support the local market access teams by conducting a mock negotiation with payers.
How a hybrid approach delivered fast insights to feed into an oncology product’s adoption strategy
Our client wanted to quantify how ovarian cancer patients are managed prior to product launch, but also needed to understand why patients do or do not receive key diagnostic tests or therapies. Time constraints limited the ability for a full qualitative phase.
Oncology experience & expertise
Did you know 20% of our business is in Oncology?
We have put together a complimentary infographic displaying our experience and expertise in delivering global market research insights in Oncology, with links to a range of resources.
First, we need to talk: mental healthcare in the MENA region
In our final installment of articles exploring mental health in emerging markets, we take an in-depth look at the situation in the MENA region
The Middle East and North Africa (MENA) faces daunting challenges in managing a growing burden of mental illness, often in adverse conditions that can leave their imprint on generations to come. While the burden of mental-health conditions is above the global average in most MENA countries, the human resources, policies, funding and infrastructure to deal with these problems are sorely lacking.
Client Testimonial "It has been a pleasure working with you..."
“It has been a pleasure working with you. The team have been really accountable with clear communication and good time management. Thank you again and I am looking forward to working with you in the future!"
Global Marketing Group Lead