Webcast: Rich in potential - Exploring the opportunity for nutritionals in emerging markets
A shift to preventative health has seen nutritionals emerge as a rapidly developing area in recent years. But while growth begins to level off in more established territories, attention is turning to emerging markets. Join Research Partnership's emerging market experts Paul Reed and Kira Pillai for our upcoming live webinar ‘Rich in potential: Exploring the opportunity for nutritionals in emerging markets’ in which they will explore the challenges and opportunities for the nutritionals sector in some of the world’s fastest growing markets.
Key areas that will be discussed:
Drivers and cross-industry appeal
We will identify the core drivers of the nutritional phenomenon and outline why it is an attractive interest from both sides of the food / pharmaceutical divide.
Areas of opportunity
Using specific examples from China and India we will explore the significant opportunities for healthcare in this sector.
We'll discuss the associated challenges with nutritionals in emerging markets such as product definitions, approvals, health claims and manufacturing standards.
Research challenges and considerations
To help you truly maximise the opportunities, we will outline the market research challenges associated with nutritionals in emerging markets and discuss what can be done to overcome them.
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