Webcast: Rich in potential - Exploring the opportunity for nutritionals in emerging markets
A shift to preventative health has seen nutritionals emerge as a rapidly developing area in recent years. But while growth begins to level off in more established territories, attention is turning to emerging markets. Join Research Partnership's emerging market experts Paul Reed and Kira Pillai for our upcoming live webinar ‘Rich in potential: Exploring the opportunity for nutritionals in emerging markets’ in which they will explore the challenges and opportunities for the nutritionals sector in some of the world’s fastest growing markets.
A researcher’s guide to Key Driver Analysis
Research Manager Kayleigh Simpson explores how Key Driver Analysis can be used to answer key business questions
During my time as a healthcare market researcher I’ve learned that there are three key business questions that are critical to marketing success - Which product features drive the prescribing of a product? Which are the most important factors that influence likelihood to use a product that’s soon to be launched? Finally, what factors drive brand satisfaction and consumer loyalty? If you can confidently answer these questions then you’re on the road to success. The good news – there’s an analytical process that answers all these questions.
Research Partnership sends a cheque for $10,000 to Forever Angels
Helping them in their mission of caring for and improving the lives of orphans and abandoned infants in Tanzania
The Forever Angels baby home has, for the past 10 years, taken in and cared for hundreds of young children in Tanzania. In the last year alone, Forever Angels has received 20 new children into their care, seen 11 children adopted into new homes and helped return 8 children to their biological families.
Pharma Market Research Conference, 2018
We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ.
Tom Nolte, Head of Business Analytics and Melinda Shorr, Director, will be representing us at the conference. They are presenting the topic ‘Portfolio Analysis: Optimizing Communications Approaches for Multiple Assets in a Category’ on Wednesday 14th February from 2:00pm - 2:35pm
Out of the shadows: Mental health in the Asia Pacific region
Published in eyeforpharma February 2018 by Marc Yates
Mental health has been a peripheral issue in emerging markets for a long time, despite the severe impact it can have, not only on those directly affected but also on families, carers, social cohesion, and economic development. Fortunately, mental health is starting to get more attention, but there is still a widespread tendency to stigmatise and discriminate against people suffering with a mental illness. They are often considered as dangerous and aggressive which in turn increases the social distance.
Is there an opportunity for pharma to do more? In the first of a series of articles exploring mental health in emerging markets we take an in-depth look at the situation in Asia where problems arising from ill mental health are the second largest contributor to years lost to disability (YL:D).