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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Julie Denny
  • December 19, 2017
  • Videos

Season's greetings!

Season's greetings and best wishes for a prosperous 2018 - from everyone at Research Partnership!

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  • Posted by Tom Nolte & Melinda Shorr
  • December 14, 2017
  • Webinars

Webcast: Portfolio tracking for success

Webcast: Portfolio tracking for success

Portfolio Analysis and Optimization looks at how honing strategy among multiple agents in the same therapeutic category leads to marketing success. As pharmaceutical companies simultaneously develop and in-license multiple products that can cost millions of dollars, portfolio management is about selecting how to allocate resources and marketing efforts across multiple assets. This has significant impact on the bottom line. 
 
 

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