20 questions: Round 7
As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month "What project or event has been most memorable to you at RP?"
Innovation, sustainability and prosperity: Japan’s healthcare vision for the future
By Callum McCulloch and Marc Yates
In 2015, the Japanese government appointed an advisory panel of young experts to lay out its vision of healthcare in the country for 2035. This vision is a healthcare system that delivers unrivalled health outcomes, provides secure and responsive care for all in society, is sustainable, and contributes to prosperity in the nation and around the world.
Yet, how achievable is this ideal, and how does the government plan to realize its vision? What is clear is that it will require a paradigm shift – a move from quantity to quality of care and from inputs to value, on care rather than cure, on autonomy over regulation, on national integration rather than fragmentation.
Tools to action your segmentation
Our tools for ensuring a successful segmentation rollout.
For a truly successful segmentation, it is critical that the marketing and sales teams are engaged at key points in the process, and are fully supported in the process of implementation. At Research Partnership we use a range of techniques to ensure that the findings from the research are successfully adopted by all of your key internal stakeholders. We are able to support your implementation with a range of tools and creative outputs that highlight and summarise the key insights, and allow stakeholders to engage with the segments in new and creative ways. Find out more about these tools in our latest infographic.
Research Partnership launches new patient Living with Atopic Dermatitis (US) 2017 report
Living with Atopic Dermatitis (AD) is a study conducted amongst 100 adults and 50 caregivers in the US. The report will consist of 45-minute quantitative and 30-minute qualitative interviews with AD patients and caregivers. Results will be available to purchase December 2017.
The value of design thinking: Incorporating creative and graphic design into pharma market research
How do we keep research design fresh and interesting? How do we ensure that we’re inspiring our respondents to give us enlightening new insights, and encourage new ways of thinking?
There is a strong precedent for incorporating ‘design thinking’ into methods for improving aspects of healthcare delivery, particularly now that there is a greater emphasis on patient centricity and improving the customer experience. A great story of design in product development comes from Doug Dietz, a principle designer for GE Healthcare. After spending two years designing a new MRI scanner, he was excited to see it in action. But at the hospital, as he observed a young family with a child approaching, he realised that the child was terrified.