How conjoint was used to determine the optimum features for a BGM device
Our client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new ones. They also wanted to be able to rationalise the strengths of their existing portfolio against their competitors. The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could predict the future market impact of any new device.
Client Testimonial "Great project with flexibility and adjustment to our specific constraints..."
“Great project with flexibility and adjustment to our specific constraints. Continuous information on project evolution and the updates were great! Final deliverables are very clear and addresses all of our research objectives. Thanks to the team!”
Associate Director Market Access
Research Partnership welcomes 20 new Graduates
This year we are celebrating 20 years in business and as part of our continued growth, we are delighted to announce a new intake of 17 Research Analysts and 3 Fieldwork Project Coordinators into our annual market research graduate programme
The 17 new Research Analysts are split between our HQ in London (pictured), our US office in Philadelphia and our two new offices which opened earlier this year in San Francisco and New York City. Our talented new graduates come from a variety of top universities having all excelled in their academic studies covering a range of areas such as Molecular and Cellular Biology, Biomedical Science, Social Epidemiology and Biological Anthropology.
How gamification and advanced analytics gave big pharma the insights to optimise their global corporate image
Our client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the company versus its competitors, particularly in light of recent corporate announcements. They also wanted to identify opportunities for influencing customer opinion.
Research Partnership has published a new Living with Ulcerative Colitis (UC) US market report for 2017
Living with Ulcerative Colitis (UC) is a study conducted amongst 110 adult UC patients in the US. The study employs a mixed quantitative/qualitative methodology and is available to purchase alongside our Living with Ulcerative Colitis 2016 5EU report.