Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards
Download this complimentary webcast in which market research consultants market research consultants Jenny Redfearn and Melinda Shorrdemonstrate how, with careful set-up and management, online communities and bulletin boards can be excellent methods of capturing truer, deeper insights.
20 questions: Round 5
As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month we asked our US employees about office life in Philadelphia.
Research Partnership publishes 2017 Living with NASH report
Healthcare market research and consultancy specialist Research Partnership has published a new Living with Non-alcoholic Steatohepatitis report for 2017. Living with Non-alcoholic Steatohepatitis (NASH) is a quantitative US study conducted online amongst patients. The report consists of 45-minute online interviews with 108 NASH or NAFLD patients; a small number of qualitative interviews were also conducted.
Blending qual and quant – the benefits of a hybrid approach
My colleague Chris Gaj and I recently conducted a video dialogue on the topic of hybrid qual/quant methods in which we discussed why clients often want to blend the two, and the best approaches for obtaining qualitative insights with quantitative precision. A typical case would be in-licensing opportunity assessments, which usually require a fast turnaround. The objective of this type of study is to quantify the revenue potential of a possible new asset and ideally provide some depth of insight to support a go/no decision. In other words, answer the key questions: how much? And why?
How statistical analysis revealed the most effective segmentation solution for an established product in multiple indications
Our client has an established product for multiple indications. They wanted to create a HCP segmentation typing tool which could be implemented in-field to help classify physicians across two different therapeutic areas. There was rationale to suggest that because the two therapeutic areas are pathologically different, then two separate typing tools would be required. However, it was also argued that a one segment solution would be most suitable as physicians fundamentally have the same attitudes, irrespective of the disease they are treating. Additionally, our client would be able to implement a single segmentation tool into its core business much more efficiently than two separate tools. The challenge was to therefore decide whether a one tool or two tool solution would be most suitable.