20 questions: Round 2
As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month "What do you love about your job?"
Taking an integrated approach to research
Director Melinda Shorr and Associate Director Steven Helm discuss the benefits of integrated research techniques.
Helen Parfitt joins as Director, Head of Therapy Watch
Helen Parfitt has joined Research Partnership as Head of Therapy Watch at the company’s global head office in London.
Helen has over 20 years’ experience in the pharmaceutical industry and joins us from the M3 Group where she was a Commercial Director for their European division. Prior to this she was Director of Core Data Assets, Global Technology Services & Operations at IMS Health, where she led the global syndicated data portfolio.
Online Community Research – What to consider when running an online research community?
The use of online communities is becoming more common in healthcare market research. Online community research means creating an intentionally established platform to bring together a group of like-minded individuals who take part in guided discussions and structured exercises about a specified topic. As technology continues to improve, online platforms have become increasingly more interactive and user friendly. As I’m currently working on an online platform, I was intrigued to find out more about this method of research; why should we be using online communities in healthcare market research?
How a two-phase evaluation involving interactive workshops gave guidance for improving a Patient Assistance Programme in CV
Our client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product. The client wanted to understand how successful the PAP was at meeting the needs of patients, trainers and prescribers, and whether it positively differentiated them from competitors. They wanted to evaluate each individual component of the PAP (e.g. brochures, website, videos, training kits, patient emails), the clarity of each component and their usefulness across the patient journey. They also wanted to identify any gaps or needs for improvement in the PAP.