How in-depth insights were used to develop an effective product development strategy for an implantable device technology in MS
Our client wanted to find out how best to develop an implantable delivery device with add-on services in the Multiple Sclerosis market. We were tasked with finding out whether such a device would be accepted by HCPs and patients. We also needed to identify the perceived benefit to stakeholders and offer ideas on how to optimize the device offering through the look of the device, its design and additional features.
Client Testimonial "Amazing work done by the team..."
“Amazing work done by the team especially with so many people involved and the short timelines. This very important and our urgent project was handled with professionalism and a sense of urgency. Well done!”
Market Research Consultant
Client Testimonial "Well run project - team members always available when needed..."
“Well run project - team members always available when needed, good updates on progress throughout the project and very good process of designing the outputs right from the start, to ensure that final presentation and results delivered addressed the key objectives. Much better than other agencies in this respect.”
Specialist Care Brand Analyst
Patient Centricity: Turning Rhetoric into Reality
In association with Pharmaceutical Executive
As patients become increasingly involved in their own health and healthcare systems demand more evidence of outcomes, pharmaceutical organisations have been moving towards a business model that puts patients at the heart of everything they do.
However is this transformation working? A patient-centric model demands huge investment and a company-wide commitment to putting patient wants and needs first during all stages of healthcare delivery, from drug discovery through to long-term disease management.
Live from Singapore: Understanding patient willingness to pay in emerging markets
What steps should pharma and medical device companies take to ensure they get their pricing strategy right in self-pay markets? Download this complimentary webcast in which our emerging markets experts in which our emerging markets experts Pei Li Teh and Nicole Bender Moreira will explore the key features of self-pay markets and outline the critical success factors for determining how pharmaceutical, consumer health products and medical devices should be priced.