The remote exchange of data between patients and their clinician
Technology is helping patients become more engaged in managing their own health and manufacturers are keen to leverage these new opportunities in order to improve delivery of care. Smart and ‘telehealth’ devices facilitate the remote exchange of data between a patient at home and their clinician to assist in diagnosis. Telehealth services are being used by more and more patients with chronic diseases such as asthma, COPD, diabetes and cardiovascular disease. In 2014 13% of patients in the UK reported that they used smart phones and apps to monitor their health. Earlier this year that figure had increased to 36%.
Research Partnership mannequin challenge
Our UK executives took part in a Mannequin Challenge yesterday! They were keen to sample the culinary delights of the latest RP Bake-off, where staff bake and sell cakes to raise money for our chosen charity; Forever Angels baby home in Tanzania.
How an understanding of the patient journey and addiction treatment pathways helped support brand uptake
Our client had previously conducted some research and knew that a large proportion of target patients also had addiction issues. They wanted to know more about addiction treatment pathways and the issues that this large proportion of their customers and potential HCP treaters were facing. Therefore, they were seeking further insights to gain a 360 degree understanding to better serve their customers needs.
Research Partnership has published a new Living with Chronic Pain market report for 2016
Chronic pain is defined as pain lasting longer than 6 months and affects 100 million Americans. Living with Chronic Pain is a quantitative study conducted online amongst 390 US patients with diabetic neuropathic pain, chronic lower back pain, cancer pain and headache/migraine pain. At least 60% of the patients surveyed are currently prescribed long acting opioids (LAOs). The report can be purchased for all four pain types, or for one individual pain type only.
Nutraceuticals: Rich in potential
Published in eyeforpharma October 2016 by Marc Yates
A shift to preventative health will see nutraceuticals emerge as a growth area across mature and emerging markets.
The strong growth and globalization of the nutraceuticals sector may be down to the ingenuity of brand managers as much as food scientists, but it also reveals a lot about current trends in healthcare and the cultural, economic or demographic factors underlining them, across both mature and emerging markets. What is interesting about the nutraceuticals boom is that no-one has really agreed yet what these products are exactly, or at least where they sit in standardized legal and regulatory terms either at country level or worldwide.