How multi-stakeholder patient journey insights in oncology were brought to life with creative outputs and data visualization

The challenge

Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology, in order to identify the leverage points where they could provide an improved patient experience.

The solution

We carried out qualitative research with all relevant stakeholders – patients, caregivers, oncologists, hematologists and nurses in all the markets in order to get a 360 degree view of the patient journey, triangulate different viewpoints and understand where disconnects existed between stakeholders.

We worked closely with fieldwork agencies to build samples via a variety of channels including patient associations, referrals from physicians, contacts with hospitals and posts on online forums.

Frequent team catch ups and weekly meetings with the two clients allowed us to closely monitor and ensure we could meet both clients’ expectations in terms of insights, reporting and creative outputs.

The outputs

We gave an immersive presentation incorporating video clips from the study in order to bring the data to life and allow our clients to live and breathe the patient journey. We also supplemented the presentation with a range of creative outputs including infographics and animations highlighting the key insights which the client could disseminate amongst their stakeholders. The client was given a comprehensive understanding of the patient journey in these two disease areas amongst the specific target markets and could share these easily with their global teams.

Find out more about our storytelling and data visualization capabilities.