Research Partnership has published a new Living with Ulcerative Colitis (UC) market report for 2016.
Ulcerative Colitis (UC) is a progressive and debilitating disease which affects between 2.5 to 3 million people in Europe. Living with UC is a quantitative study conducted online amongst 325 patients, including both adult and paediatric patients diagnosed with ulcerative colitis in 5 EU markets (France, Germany, Italy, Spain and the UK).
The Internet of Things
Evolution from man to machine
The internet of things, the connectivity between man and device, it’s being implemented everywhere, from coffee machines that can be programmed from your bedroom, to wearable technology tracking your heart rate and BMI. However, the idea of the digitally connected patient and HCP is still in its infancy. It begs the question, what will a world where man is interconnected with their machines look like, and how will this impact the healthcare industry?
Research Partnership attends the Pharma Market Research Conference 2016 in Berlin
On 20 – 21 October 2016, Research Partnership attended and exhibited at the Pharma Market Research Conference in Berlin, Germany.
The conference was very well attended, with around 100 delegates participating over the course of the two days.
Therapy Watch expands its oncology portfolio
This month Therapy Watch Oncology will be expanding its portfolio with the addition of Squamous Cell Carcinoma of the Head and Neck (SCCHN). Therapy Watch SCCHN is part of a wider portfolio which covers Chronic Lymphocytic Leukaemia (CLL), Non-Hodgkin's Lymphoma (NHL), Melanoma, Non-Small Cell Lung Cancer (NSCLC), Prostate Cancer (PCa), Renal Cell Carcinoma (RCC).
Time for a new language for asthma?
An article detailing market research conducted by Research Partnership on behalf of Mundipharma was published in this October’s edition of Pharmaceutical Market Europe. Here is a reproduction of that article.
Despite the global advances made in the treatment for asthma, many studies have shown that asthma remains uncontrolled for a large proportion of patients, when assessed according to international guidelines. A comprehensive market research study has recently been conducted among patients across Asia, in order to try to understand patient perceptions of asthma control and confirms that 50% of patients are uncontrolled. Because patients lack an understanding of what control means, many patients considerably overestimate the extent to which they are successfully managing their condition.