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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

How 360 qualitative insights gave strategic direction into the development of an oncology biomarker

How 360 qualitative insights gave strategic direction into the development of an oncology biomarker

Our client needed to understand molecular diagnostic testing growth opportunities for a new biomarker in oncology.

We conducted 104 qualitative face-to-face and telephone interviews with a range of different stakeholders; Oncologists, Surgeons, Radiologists and Pathologists in Canada, France, Germany, Italy, Japan, Spain, UK and US. 360°feedback on the process and the involvement of individual HCP types was gleaned using a highly explorative discussion around the processes and decision points involved. From this, decision trees were developed and opportunities and threats to testing were identified.

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  • Posted by Julie Denny
  • June 30, 2016
  • Events

EphMRA 2016 roundup

EphMRA 2016 roundup

21 - 23 June 2016, Frankfurt, Germany

We were delighted to sponsor, attend and present at this year’s EphMRA Annual Conference in Frankfurt, Germany on 21 - 23 June. Representing Research Partnership were Senior Director Angela Duffy and Director and EphMRA board member Richard Head. Also in attendance was Associate Director An-Hwa Lee who, as a member of the EphMRA Learning and Development Committee, convened one of three of the pre-conference training workshops entitled ‘Medical Device Research: Leveraging current market research trends to optimise medical device lifecycle management.” 
The conference was well attended and opened with an inspiring presentation from author Jim Lawless, one of the world’s leading keynote speakers. During his thought-provoking presentation ‘Taming Tigers: Accomplishing Mission Impossible’ Jim talked about how accomplishing ‘mission impossible’ depends upon our ability to adapt and create disruptive changes, to seize opportunities, and above all empower others and inspire action.

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  • Posted by Laurent Chanroux
  • June 29, 2016
  • Articles

Examples of Therapy Watch data used at conferences

Examples of Therapy Watch data used at conferences

View past examples of Therapy Watch data being used at conferences

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  • Posted by Julie Denny
  • June 28, 2016
  • Webinars

What next for biosimilars?

What next for biosimilars?

Biosimilar medicines appear to present a significant opportunity to introduce cutting-edge therapies to the treatment landscape for many diseases, while also addressing the cost-effectiveness demands now being made on global healthcare systems. However, these drugs aren’t cheap or easy to manufacture and come with considerable marketing challenges.
Join market research consultants Laurent Chanroux and Richard Head for this complimentary webinar in which they will explore and compare biosimilars in RA and diabetes.

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  • Posted by Julie Denny
  • June 28, 2016
  • Guides

Understanding the Patient Journey guide

Understanding the Patient Journey guide

The patient journey is changing. Patients are now much more educated and engaged. They have access to information and want to be involved in decisions around their treatment programme.  Technology is changing the way that healthcare is delivered and the way that patients experience healthcare. The journey is also more complex, with increasing number of healthcare professionals having to work together to provide care.
As pharma companies increasingly recognise the challenges of expecting physicians to carry the weight of their brand strategy, greater emphasis is being placed upon delivering services which ease the burden upon the physician and address the needs of other stakeholders involved in treating the patient.

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