The Art of Storytelling in Pharma Market Research
Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director
Storytelling – it’s the (not so) new buzzword in pharma market research. But why are we paying more attention to it now as a way of enhancing our service offering? There are probably a number of factors driving its adoption amongst research agencies, some specific to the pharmaceutical industry and some common to all businesses.
Firstly, we are suffering from information overload. And let’s face it, the complexity of information, data and statistics in a typical market research report are not easy toremember. Our brains are naturally wired to respond to a narrative, which helps us make sense of the facts. By building a story around the information, our audiencefinds it easier to understand what the research is trying to tell them, withoutwading through the entire report.
Immuno-oncology therapies which harness the body’s own defences to fight off tumours are widely acknowledged as the new frontier in cancer treatment. However, these therapies come with a very high price tag and currently only a few of these drugs have actually reached the market including Opdivo, Keytruda and Yervoy. In this video Director Sue Marett discusses the opportunities and challenges for new immuno-oncology therapies and outlines what these mean for pharma market research.
EphMRA Annual Conference 2016
21 - 23 June 2016, Frankfurt, Germany
We are delighted to be attending and sponsoring this year’s EphMRA Annual Conference in Frankfurt, Germany on 21 - 23 June. Representing Research Partnership are Senior Director Angela Duffy and Director and EphMRA board member Richard Head. Also attending is Associate Director An-Hwa Lee who will be convening one of three of the pre-conference training workshops entitled ‘Medical Device Research: Leveraging current market research trends to optimise medical device lifecycle management.”
This year we are excited to be sponsoring the conference photography. Our team of photographers will be making their way around the Kap Europa exhibition centre documenting the three day event for the post conference newsletter and photo-round up.
If you are planning to attend the EphMRA Annual conference and would like to meet with us there please feel free to contact us.
Research Partnership regularly provides training to clients at their offices on various qualitative and quantitative techniques. Find out more about our training courses, or to arrange a training course for your team, contact us now.
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The challenges of conducting effective pharmaceutical market research in emerging markets
Published in Quirk's Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets
Emerging markets present an exciting opportunity for growth for the pharmaceutical industry, as traditional Western markets mature and there are a limited number of new products in the pipeline offering blockbuster revenues.
Some of the emerging markets, such as the BRIC nations of Brazil, Russia, India and China, are experiencing double-digit growth, as well as burgeoning public and private health care systems. A demographic of wealthy urban patients who can afford better-quality health care is on the rise, with an appetite for Western lifestyles and products.
To successfully launch in these markets, however, pharma manufacturers need an in-depth understanding of the environment in which they are planning to operate and this can be tricky as many lack reliable data intelligence. Custom market research can plug the gaps in knowledge and help marketers make more effective strategic decisions.
EULAR Annual European Congress of Rheumatology 2016
8-11 June 2016, London
Research Partnership is delighted to be attending the EULAR Annual European Congress of Rheumatology in June. Since its introduction in 2000, the congress has become the primary platform for exchange of scientific and clinical information in Europe. With more than 16,000 delegates from all over the world registered at the EULAR Congress 2011 in London, this year’s London Congress is hoping to surpass all previous records.