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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Conducting mobile conference research

Our digital expert, Director John Branston explores how a mobile approach offers a better way of evaluating the impact of your conference presence

Pharmaceutical companies spend significant time and investment on marketing at medical conferences. Effective evaluation of the success of the event is essential to conference organisers wishing to get an understanding of their return on investment. In this video, John discusses the importance of developing a mobile approach to gain a better understanding of how your presence at conference has been perceived by your target customers. 

Click here to find out more about our mobile approach for conducting conference research »
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  • Posted by Julie Denny
  • February 25, 2016
  • Guides, News

Rare diseases: The market opportunity and market research considerations

Rare diseases: The market opportunity and market research considerations

Request your complimentary copy of our guide to rare diseases

Last year the FDA approved 48 drugs in rare diseases, including both novel and re-purposed drugs. The opportunity for rare diseases has become significant as manufacturers of orphan drugs are being awarded longer market exclusivity, reduced regulatory fees and tax incentives. However, commercialization of orphan drugs can be challenging, because of the size of patient populations, the cost of drugs, and the difficulty in diagnosing conditions. A successful product launch relies on insightful market intelligence to leverage the opportunity.
However, conducting effective research for rare diseases can be challenging. Drawing upon our considerable experience of managing both small and large scale studies across a number of different diseases, we have created a guide outlining the key steps required to implement an effective market research programme. 

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Heather Desmet appointed new Head of Living With

Heather Desmet appointed new Head of Living With

We are delighted to welcome Heather Desmet as Head of Living With at the company’s London headquarters.

Heather joins us from an gency specialising in large scale syndicated research projects within the Southern African healthcare sector. Heather brings with her more than 10 years of experience in a wide variety of qualitative and quantitative methodologies, utilised across the private and public healthcare sectors. She has extensive experience in market understanding, communications, patient and provider positioning research and project management.

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  • Posted by Julie Denny
  • February 24, 2016
  • Webinars

The Art of Storytelling in Pharma Market Research

The Art of Storytelling in Pharma Market Research

Effectively communicating research insights is a major focus for today’s market researcher, particularly in global healthcare. It’s not enough now just to present the research evidence. We must tell the story, using a clear narrative to engage a broad and often disparate group of stakeholders. In this short webinar we will explore the principles of storytelling in pharma market research and show you how you to find and share your story.   

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HCV EU infographic

HCV EU infographic

Research findings from our Therapy HCV study shows that 28% of HCV patients in the EU are infected by sharing needles or drug equipment.

Our latest market snapshot offers an introduction to the real world patient data collected by our Therapy Watch HCV study, providing you with an overview of HCV patient profiles and treatment pathways.
Click here to view our infographic »
Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here » 
 

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