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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

How 360 qualitative insights gave strategic direction into the development of an oncology biomarker

How 360 qualitative insights gave strategic direction into the development of an oncology biomarker

Our client needed to understand molecular diagnostic testing growth opportunities for a new biomarker in oncology.

We conducted 104 qualitative face-to-face and telephone interviews with a range of different stakeholders; Oncologists, Surgeons, Radiologists and Pathologists in Canada, France, Germany, Italy, Japan, Spain, UK and US. 360°feedback on the process and the involvement of individual HCP types was gleaned using a highly explorative discussion around the processes and decision points involved. From this, decision trees were developed and opportunities and threats to testing were identified.

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How multi-stakeholder patient journey insights in oncology were brought to life with creative outputs and data visualisation

How multi-stakeholder patient journey insights in oncology were brought to life with creative outputs and data visualisation

Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology, in order to identify the leverage points where they could provide an improved patient experience.
We carried out qualitative research with all relevant stakeholders - patients, caregivers, oncologists, haematologists and nurses in all the markets in order to get a 360 degree view of the patient journey, triangulate different viewpoints and understand where disconnects existed between stakeholders.  

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How a mindset-based customer segmentation was developed to drive engagement with physicians in oncology

In preparation for launch of a new oncology treatment in the EMEA region, our client wished to develop an attitudinal mindset-based customer segmentation. This would allow for clear identification of each segment in the field; effective deployment of the sales force at launch by prioritising segments that show the greatest opportunity; and segmented messages (and potentially sales aids) to directly address the needs of each group, and so encourage quick adoption. 

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  • Posted by Mariel Metcalfe
  • January 23, 2017
  • Articles

Biosimilars: Bringing patients into the conversation

Biosimilars: Bringing patients into the conversation

Published in eyeforpharma January 2017 by Mariel Metcalfe

In a recent white paper, we explored the impact that biosimilars are having and likely to have on the rising cost of RA treatment. We looked at physician attitudes to biosimilars and the challenges manufacturers face in gaining widespread acceptance.  

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  • Posted by Julie Denny
  • December 15, 2016
  • News

Research Partnership makes annual donation to Forever Angels

Research Partnership makes annual donation to Forever Angels

We are delighted to announce that Research Partnership has made a seasonal donation of US$5,000 to our chosen charity, Forever Angels. Fundraising efforts by our employees throughout the year contributed to this total.

Forever Angels is committed to providing support to young children in Tanzania. This wonderful charity provides nutrition and loving, holistic care to needy children, helping to preserve the family wherever possible. Their two main projects are Forever Angels Baby Home and Maisha Matters - a community outreach program which provides orphan babies with life-saving formula milk in their own homes and helps their relatives set up a sustainable business so they can support their families into the future.

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