EphMRA Tokyo Local Chapter Meeting
15 October 2015
We are delighted to be attending and presenting at the 2nd EphMRA Tokyo Local Chapter Meeting in October. Directors Marc Yates and PeiLi Teh will be presenting the paper "Breathing easier with an actionable patient segmentation ".
How a real-world methodology was used to understand the potential for a pre-launched product in type 2 diabetes
Our client was developing a new product for treating Type 2 diabetes, which they were preparing for launch. In an increasingly competitive diabetes market, with new brands and formulations frequently becoming available, our client needed to determine the unmet needs of current type 2 diabetes patients and identify where the greatest opportunity lay for their new product.
The solutionA two-phase approach was used in order to understand the current market and how it would evolve in future. In-depth-interviews with patients and physicians were conducted in order to explore the market, collect reactions to the product profile and develop hypotheses about where it should be positioned. We then wanted to collect information about the patient profiles where physicians would and wouldn’t use the new product, as close as possible to a real-life clinical setting. For this, we used a SmartPhone app to collect real patient cases from physicians. For each case, we asked the likelihood to use the new product for that patient and, critically, collected the rationale behind their decision, using spoken-word to capture rich information.
Research Partnership welcomes a total of 12 new Research Executives
We are delighted to announce a new intake of 10 executives into our annual market research graduate programme who will be based in our London and Philadelphia offices, in addition to 2 Junior Research Executives who join us in London.
Mary Assimakopoulos, Founding Director, commented, “We are delighted to welcome these talented individuals to our growing organisation. We are very committed to our graduate programme and believe it is an investment in the future success of our business. We are keen to help all our new graduates build and develop excellent skills in pharmaceutical market research.”
Emily Hoffman awarded Young Professionals Grant by the QRCA
We are delighted to announce that Research Manager Emily Hoffman has been awarded a Young Professionals Grant by the Qualitative Research Consultants Association (QRCA).
As part of an annual programme, the Qualitative Research Consultants Association (QRCA) invites individuals, 35 years or younger, to apply for the Young Professionals Grant. As one of up to ten enthusiastic young qualitative research professionals to be awarded this opportunity, Emily will receive complimentary attendance to the annual conference which this year takes place in Orlando, Florida 7-9 October 2015. She will also benefit from the ability to attend any of the 30+ educational sessions led by qualitative experts, which provide members with further opportunities to develop their knowledge and skills, as well as network with associates within the qualitative research industry.
Singapore Breakfast Seminar 2015
Maximising your ROI: return on 'insight'
As the healthcare industry comes under increasing budgetary and regulatory pressures, more is demanded of our ability to deliver market research which adds real value to the business.
In this complimentary and informative seminar we will look at how market research has evolved and demonstrate how innovations at various stages of the research process are helping to provide clients with better insights to answer their business questions.